B2B Communications & Marketing Advisory
We turn B2B expertise into commercial influence
Foundry and Form works with B2B organisations that understand the true power of insight-driven content, thought leadership and reputational strategy to drive commercial outcomes.
One underlying belief
B2B businesses win through expertise and influence. Most are sitting on more of both than they realise, particularly as new tools are rewriting the rules of engagement.
Reputational Impact
We build executive visibility and thought leadership programmes that drive reputational outcomes.
Insight led platforms
We build lasting platforms, supported by deep research and insight.
Multi-format content
We deliver multi-format content to influence stakeholders and achieve measurable results.
Building Capablities
We future proof comms teams with fit for purpose work flows, tool adoption and OpModel design.
Insight Driven Impactful Results
Counsel that delivers.
We tell clients what we believe, not what they want to hear. We take on work where we can make a material difference, and decline work where we can’t.
A team you can trust.
We understand the continual frustration of meeting senior team members at pitch stage who then don’t deliver the work.
What we don't do.
We don’t run press offices or volume content retainers. Our value is in thinking, counsel and precision, not output for its own sake.
What we do
Work at the intersection of reputation and pipeline
B2B communications has a sameness problem. And most of the firms hired to fix it are part of it. we exist to change that.
We are a B2B communications consultancy with a single mission: connect reputation with revenue. We do it by finding the genuine differentiation inside your organisation; the expertise, the perspective, the point of view that no competitor can credibly claim and building programmes that make it visible, influential, and commercially measurable.
Thought leadership & executive positioning
We transform deep expertise into visible authority, shaping ideas, narratives, and platforms that engage B2B leaders’ audiences, identify key perspectives, and deliver formats that resonate—essential in an LLM/Gen AI world.
B2B content & account-based marketing
We design programs linking ideas to decision-makers, emphasizing impactful content and targeting. Using precise Account-Based Marketing, we open doors, accelerate sales cycles, and deliver measurable results.
Building expertise inside the company
We provide advisory support for businesses enhancing their communications function in an AI-driven world, partnering with in-house teams to build capability and help leaders maximize value from their existing talent.
Expert guidance on reputation strategy
Discreet senior counsel for sensitive situations. We protect reputations, manage issues, and navigate complexities personally and confidentially. No delegation, no templates—every case is distinct and treated accordingly.
About
Senior counsel. Commercial focus. Shifting landscapes.
An advisory model for a new operating context
Foundry and Form brings together senior corporate affairs advisors, specialists in multi-format content development and marketers with deep B2B expertise including account-based marketing.
Critically, a team with a deep understanding of the shifting nature of communications and particularly how to navigate Gen AI at scale.
We are a deliberately small practice, built around the belief that the best communications work is done by experienced people, working closely with clients, with genuine skin in the game.
Our team has operated at the most senior levels of in-house communications and marketing advising boards, managing crises, building content strategies and running ABM programmes for complex B2B organisations. As well as having built programmes with leading global universities around emerging Tech, scaled Gen AI workflows and built global multidisciplinary capacity for multinational teams.
We bring that experience to every client engagement, without delegation to junior teams.
Who we work with
Driving Meaningful impact.
We work with B2B businesses of varying sizes across sectors, from maritime and supply chain, to technology – typically with ambitious leadership teams, complex sales cycles and communications functions that are being raised to the next level.
The organisations
B2B businesses of varying sizes across sectors, with ambitious leadership teams and complex sales cycles
The challenge
Leaders who need a partner who can work at the pace and depth their ambitions require.
The people
What we don't do
Intangible and inconsequential work. We build programmes that deliver impact, which is exactly what you pay for.
"The best B2B communications doesn't announce, it persuades. It doesn't sit in a marketing silo, it sits at the centre of commercial strategy. We don't measure success in outputs. We measure it in outcomes."
- THE TYPE OF WORK WE HAVE DELIVERED:
- Executive positioning through thought leadership and media engagement.
- Scalable partnerships with leading global universities
- Gen AI workflows for multinational teams
- Global multidisciplinary capacity building for complex B2B organisations
Who we work with
Our thinking, published
Covering B2B communications, thought leadership and executive influence for the people building serious B2B businesses.
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A conversation costs nothing
If you think there might be a fit, we’d like to hear from you. We respond to every enquiry personally, and we’ll tell you honestly if we’re not the right partner for what you need.
Write to us directly
We respond within one business day. Confidentiality assured.
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